I have been “smitten” with The Point ever since it opened up! I love El Segundo’s hot spot for shopping and dining! Now there is a new reason for me to be even more smitten than ever before! A new yummy spot has opened up at The Point and it no other than Smitten Ice Cream.

Smitten Ice Cream first opened up in Northern California. It’s the brain child of Robyn Sue Fisher, a graduate of Stanford’s Graduate School of Business. Her goal when graduating was simple and it was to make the best ice cream ever.

Her concept of making the best ice cream ever came to be with her creation of the Brr machine. Using liquid nitrogen at -321 degrees farenheit, ice cream is created. The super-cold temperature makes a much smoother cool treat!

All the flavors are fresh from TCHO chocolate to salted caramel to earl grey. One cannot help be “smitten” with all the delicious treats!

When I heard Smitten Ice Cream was coming to The Point, you bet I was there the first day! I was second in line and soon enough I was “smitten.” My flavor of choice was cookie dough with pretzels and chocolate chips.  My ice cream treat was wonderful! It was fresh, creamy and not overly sweet. It was the perfect for the summer day. How could I not be smitten.

Smitten Ice Cream is actually not only great for hot days but for cool nights as well. I’ve found myself enjoying a scoop of their cool treats with friends on a night out at The Point. Ice cream by a fire pit, why not? 🙂 Smitten Ice Cream is perfect for any time, day or night!

Many years ago, Robyn Sue Fisher dreamed of making the best ice cream ever. Her dream became a reality because Smitten Ice Cream is indeed ice cream to be “smitten” over.

For more smiles, please check out my Yelp review on Smitten Ice Cream.