2018 is off to the most kawaii way with the newest cute collaboration between Hello kitty and PUMA!   With bold colors, cheeky graphics and fun, I am so excited about this offering between two well-known brands! It is one classic style that will last #ForAllTime  and one we will be sure to love wearing always.

Last Friday, Puma x Hello Kitty had a special launch party at Shoe Palace. With a nail shop by Sanrio’s official nail artist Masako, a Sanrio tattoo parlor and a special appearance by Hello Kitty; this was one special party for one very special collaboration!

Today, February 8, the Puma x Hello Kitty officially was available for purchase to the public!

One of my favorite offerings is the PUMA x Hello Kitty Suede Classic. It has the toebox, tongue, laces, heel and Formstripe in radiant red, popping against a Hello Kitty pattern and a chunky white sole.

Cute details include red bow-toms that showcase Hello Kitty’s signature bow, beaming through translucent outsoles.

The PUMA x Hello Kitty Suede Classic shoes are available in adult and junior, pre-school and infant sizes.

From the coolest and cutest shoes, there is also trendy apparel pieces via the PUMA x Hello Kitty capsule collection. The PUMA x Hello Kitty Tee in white with the collab logo is charming and cute! There is also a red-white T7 set that is equally as adorable. To go along with the supercute clothes and shoes are accessories like the Red-White PUMA x Hello Kitty Backpack and Gym Sack and the PUMA x Hello Kitty Cap with a red translucent bill. Matchy-matchy! Cute-cute.

The PUMA x Hello Kitty T7 Hoodie in red features the iconic 7cm stripe along the shoulder and arms with the trademark logo on the front and back. This matches perfectly with the PUMA x Hello Kitty Pants, also Red with the T7 stripe. It even features a small Hello Kitty icon on the front right leg and her classic milk bottle icon on the back of the left hip.

The PUMA x HELLO KITTY collection is available in all PUMA Stores, puma.com, sanrio.com  and select Sanrio stores today, February 8th. Follow @PUMASportstyle for all Suede 50 updates and check #ForAllTime to keep up with the conversation.